BBA

This course emphasizes on equipping students with the latest, complete and comprehensive knowledge in the field. Enlightening students on how consumers acquire, consume and dispose products, service...

The foundation of this course is the recognition that services present special challenges that must be identified and addressed.  Problems most commonly encountered in service businesses not ...

The course will discuss how various environmental factors affect marketing strategies of firms and how firms should adapt to such changes. This course examines marketing strategy using a combination ...

Course summary